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Two thirds of the USA youth believe 2012 will be better
Two out of three (67%) USA youngsters aged 15 to 25 expect 2012 to become a better year than the previous one. A mere 7% have a real pessimistic view on the coming year and thinks that maybe last year...
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Youth the happiest on a summer Saturday between 8 and 10 pm
It is not really surprising that youth in the US feel the happiest in the summer. Only China, India and Brazil generate diverging results. Youngsters in Brazil feel little difference between the...
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Cool Cities Urban Youth Community: New York
Last November, we’ve released a new research paper about a global research community project we did at InSites Consulting called: “We got a crush on you(th)”. The community was running for a period of...
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8 things Gen Y’ers will NOT buy: Here’s WhY
Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of...
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New York is the coolest city in the world
Half the youth aged 15 to 25 in the US consider New York to be a “cool” city. This is significantly more than the 1 out of 3 American youth who think London, Paris and Tokyo are cool. Even on an...
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Johnny Depp, Obama and Lady Gaga are the coolest people
Johnny Depp, currently doing brilliantly again in Tim Burton’s Dark Shadow, is the coolest celebrity according to the Millennials in the US. About 1 out of 3 youngsters (31%) quote him as ‘cool’ and...
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